The following question was the heart of a world-wide survey about the food problems in the world: "Could you give your honest opinion about solutions to the food shortage in the rest of the world?" The survey was a massive failure because of the following:

1. In Eastern Europe they didn't know what "honest" meant.
2. In Western Europe they didn't know what "shortage" meant.
3. In Africa they didn't know what "food" meant.
4. In China they didn't know what "opinion" meant.
5. In the Middle East they didn't know what "solution" meant.
6. In the USA they didn't know what "the rest of the world" meant